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Volume 7, Issue 1
1 February 1994
Executive Development Cover Image for Volume 7, Issue 1
Case Report| February 01 1994

Why Use Business Simulations?

John Fripp
Assistant Director of Studies at Ashridge Management College,UK.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6011
Print ISSN: 0953-3230
© MCB UP Limited
1994
Executive Development (1994) 7 (1): 29–32.
https://doi.org/10.1108/09533239410052851

Examines the design, development and use of a computer‐based simulation as part of a course for executives in a leading insurance company. Uses the case to show the benefits of such approaches to learning.

Keywords: Computer‐based training, Management development, Simulation
© MCB UP Limited
1994
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