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Business faces formidable challenges in the 1990s. Increasing competition, technology, changing market structures, and fluctuating economic cycles are making it increasingly difficult for executives to gain long‐term security within their organizations. To be competitive in the dynamic workforce, executives must strategically know and exploit key opportunities based on their unique strengths, limitations, and business orientation. Without the ability to target key opportunities,executives are destined to fall short of their most important objective:executive and personal success. Explores some of the most common career development myths and offers suggestions for advancing the frontiers of one′s career and personal success.

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