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The present research focuses on possible contrasting variables, explaining the actual “marital status” (family‐controlled or family‐owned). The study uses specific law‐prescribed disclosed information in Greek interims reports from corporates by admission of securities to The Athens Stock Exchange Market – ASE. The explanative variables vary among the type of the disclosed information (narrative, administrative and financial). Non‐family firms are “telling” more than “family‐clans” in general, have significantly more relatives in the firm’s management, but not so much staff, whether tertiary educated or not. Finally the family firms are average wise smaller but with more strategic or holistic business orientation.

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