Equal Opportunities: How to Change and Which Change? Available to Purchase

The issue of equal opportunities needs to be integrated into personnel management. In the absence of effective outside pressure or pressure from within, the establishment sees no reason to alter the status quo. Arguments of profitability and better use of women's potential may bring about this change. The process of change needed in the largest Belgian bank before an action programme in the sense of the introduction of specific measures could be implemented is described. The research project that led to the actions and the bank culture that needed to be changed are outlined as well as the phases of the study, the resultant change and results.