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Throughout American industry, there is more evidence now than ever before of the need for change. Many analysts are pointing to the traditional leadership style used in the vast majority of American companies as a major obstacle to growth and improvement. Sixty‐eight per cent of college educated women reported job discrimination, especially at the upper corporate level, because of their sex (The New York Times, 1982). The relationship between what will be required for corporate survival and the innate talents of women managers has not been recognised enough by corporate leadership (Loden, 1985). It seems that women managers possessing certain distinct feminine talents and characteristics may be better prepared to cope with the challenges of the future than many traditional males. The skills they were encouraged to leave behind when they entered the world of management are finally being recognised as critical to their companies' long‐term health and viability.

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