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Keywords: Advertising agencies
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Journal Articles
Equality, Diversity and Inclusion: An International Journal (2011) 30 (4): 332–349.
Published: 03 May 2011
...Vinita P. Ambwani; Louise Heslop; Lorraine S. Dyke Purpose The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach...
