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Keywords: Brands
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Journal Articles
Equal Opportunities International (2007) 26 (7): 712–728.
Published: 26 September 2007
...Finola Kerrigan; Anja Schaefer; Stuart Roper; Binita Shah Purpose The purpose of this paper is to focus on a relatively unexplored area of branding literature, which is a study of the social impact of branding upon “tweens,” pre‐adolescent children aged between seven and eleven. Brands promote...
