Keywords: Consumer behaviour
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Journal Articles
Equality, Diversity and Inclusion: An International Journal (2012) 31 (7): 612–632.
Published: 14 September 2012
...Payal Kumar; Sanjeev Varshney Purpose The purpose of this paper is to explore the possibility of whether more representation of gendered scholarship could enrich the traditional framework of consumer behaviour – a discipline that lacks consensus on epistemology and is also starved of theory...
Journal Articles
Equal Opportunities International (2007) 26 (7): 712–728.
Published: 26 September 2007
..., conveying status, prestige and coolness”. © Emerald Group Publishing Limited 2007 Children (age groups) Brands Marketing strategy Consumer behaviour United Kingdom Kenya This idea is further reiterated in a survey carried out for the UK National Consumer Council, Shopping...

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