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Keywords: Parasocial contact theory
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Journal Articles
Equality, Diversity and Inclusion: An International Journal (2023) 42 (7): 872–888.
Published: 28 February 2023
... impressions of them and their perceptions of them as unsuitable for the jobs they seek. Our second objective is to apply parasocial contact theory, which posits that indirect exposure via mass media can improve attitudes toward outgroup members (White et al., 2021), to explore whether watching...
