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Keywords: Services sector
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Journal Articles
Leading with inclusion: driving frontline employee proactive behaviors for service excellence
Available to Purchase
Equality, Diversity and Inclusion: An International Journal 1–21.
Published: 03 April 2026
..., proactive customer service and WRC, within a single framework. It highlights how IL fosters PS, which in turn drives these behaviours, with SW strengthening these effects. By examining these dynamics in the UAE's diverse service sector, this study fills a key gap in Middle Eastern research and provides...
