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Keywords: Target markets
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Journal Articles
Equality, Diversity and Inclusion: An International Journal (2011) 30 (4): 332–349.
Published: 03 May 2011
... Publishing Limited 2011 Canada Advertising agencies Target markets Ethnic minorities A significant amount of research has focused on the agency‐client relationship (Marshall and Na, 1994 ; Henke, 1995 ; Michell and Sanders, 1995) and the criteria used in the selection of an advertising...
