After completion of the case study,
the students will be able to examine the challenges faced by an e-commerce company in managing multiple recruitment sources and their impact on recruitment strategy;
analyse the effectiveness of recruitment channels using yield ratio analysis and internal hiring data;
assess the influence of employer branding on attracting and retaining potential candidates; and
recommend an evidence-based recruitment strategy for talent acquisition decisions.
This case study aligns with the revised Bloom’s taxonomy (L3, L4 and L5).
Benzara E-commerce India Pvt. Ltd., a prominent organisation in the home decor and furniture industry, grappled with the complexities of talent acquisition during its expansion in India’s competitive e-commerce market. Despite using various recruitment channels, such as Naukri.com, LinkedIn, campus hiring and employee referrals, the company faced persistent challenges, including high turnover rates, lengthy onboarding times and mismatched candidate profiles. These issues hampered its operational efficiency and growth ambitions. This case study provided an in-depth examination of Benzara’s recruitment strategy, emphasising the trade-offs and performance of each channel. It invited readers to propose innovative, data-driven solutions to refine the hiring framework, ensuring alignment with the company’s goals and sustaining its competitive edge in the dynamic e-commerce landscape.
This case study can be used for the Master of Business Administration (MBA) students in the core course human resource (HR) management and for the courses such as talent acquisition and management, strategic human resource management taught to MBA students specialising in HR.
CSS6: Human resource management.
