After completion of the case study, the students will be able to asses operational and external issues confronting Frontline Logistics Limited operating within;
Assess strategic alternatives for growth, including through financing, partnerships and policy advocacy;
Evaluate business decisions for this ethical implication in an angry, competitive and regulatory-sounding environment;
Understanding the logistical challenges of building an extensive logistics network can be mitigated through abundant data to create data-driven solutions;
Propose a strategic approach to strengthen skills development and position Nigeria’s logistics sector competitively; and
Evaluate the impact of government and financial organizations on local logistics enterprises.
Frontline Logistics Limited, a Nigerian logistics company established in 2020 by Taiwo Tijani Adebajo, was engaged in freight movement and container trucking. The company had been resilient in forming strategic partnerships to move forward despite a challenging environment rife with security threats, inadequate infrastructure and constraints on funds, growing steadily since it began operating in 2013. However, Frontline Logistics was competing against foreign firms that were preferentially treated, along with regulatory barriers and a lack of access to capital. The case examines the company’s strategic challenge: how to grow sustainably amid such challenges.
This case applies to upper-level undergraduate and graduate (MBA/MSc) courses in strategic management, supply chain and logistics management, entrepreneurship in emerging markets, business ethics and corporate responsibility. It has been used in in-seat, hybrid and online delivery modes. The textbook was classroom-tested in University Canada West’s graduate-level strategic management course and exhibited high student engagement and applicability across different learning modalities.
Teaching notes are available for educators only.
CSS 9: Operations and Logistics.
