Open figure viewer
Learning outcomes
Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks.
Case overview/synopsis
This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed.
Complexity academic level
Originally designed for MBA courses.
Subject code
CSS 5: International Business
Supplementary materials
Teaching Notes are available for educators only.
© Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed re-use rights only
You do not currently have access to this content.
