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Case Studies

Aeron dilemma of market selection

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Anuj Kumar, Purvi Pujari, Nimit Gupta
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-11-2023-0434
Published: 30 September 2024
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Case Studies

A technopreneurial venture’s dilemma with product selection

Available to Purchase
Purvi Pujari, Nimit Gupta, Anuj Kumar
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-07-2022-0254
Published: 13 July 2023
View article titled, A technopreneurial venture’s dilemma with product selection
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