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Case Studies

ALLISCO: pricing multiple joint products

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Gaganpreet Singh, Neeraj Pandey
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–5.
https://doi.org/10.1108/EEMCS-09-2014-0214
Published: 10 July 2015
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Case Studies

Radiance: transaction level pricing in the Indian fireworks industry

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Neeraj Pandey, Gaganpreet Singh
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-07-2013-0156
Published: 11 August 2014
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Case Studies

Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”

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Neeraj Pandey, Gaganpreet Singh
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-04-2013-0025
Published: 28 June 2013
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