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Case Studies

Managing word of mouth: the referral incentive programme that backfired

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Patricia Chew, Jochen Wirtz
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–5.
https://doi.org/10.1108/20450621111110519
Published: 01 January 2011
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Case Studies

Customer asset management at DHL in Asia

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Jochen Wirtz, Indranil Sen, Sanjay Singh
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–6.
https://doi.org/10.1108/20450621111117413
Published: 01 January 2011
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Case Studies

The Banyan Tree: branding the intangible

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Jochen Wirtz
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
https://doi.org/10.1108/20450621111110474
Published: 01 January 2011
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Case Studies

Giordano: positioning for international expansion

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Jochen Wirtz
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
https://doi.org/10.1108/20450621111110500
Published: 01 January 2011
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Case Studies

The Accra Beach Hotel: block booking of capacity during a peak period

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Sheryl E. Kimes, Jochen Wirtz
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
https://doi.org/10.1108/20450621111110465
Published: 01 January 2011
View article titled, The Accra Beach Hotel: block booking of capacity during a peak period
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