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Case Studies

What to do when your brand gets kidnapped by Narcos: the case of Buchanan’s whisky

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Nicolas Kervyn, Judith Cavazos Arroyo, Fernando Rey Castillo Villar, Rosa Andrea Gomez Zuñiga
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
https://doi.org/10.1108/EEMCS-07-2019-0198
Published: 29 November 2019
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Case Studies

¿Qué hacer cuando tú marca es secuestrada por Narcos? El caso del whisky de Buchanan’s

Available to Purchase
Nicolas Kervyn, Judith Cavazos Arroyo, Fernando Rey Castillo Villar, Rosa Andrea Gomez Zuñiga
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-10-2018-0223
Published: 27 November 2019
View article titled, ¿Qué hacer cuando tú marca es secuestrada por Narcos? El caso del whisky de Buchanan’s
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