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Case Studies

GEA Group – doing business in the Middle East

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Ian Michael, Melodena Stephens Balakrishnan, Zeenath Khan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-03-2015-0038
Published: 22 June 2015
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Case Studies

Lammtara Pictures: creating a cultural entertainment organization – the way forwards

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-03-2015-0042
Published: 22 June 2015
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Case Studies

General Electric: how GE worked to transform oncology healthcare in the Kingdom

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Melodena Stephens Balakrishnan, Immanuel Azaad Moonesar
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–25.
https://doi.org/10.1108/EEMCS-03-2015-0037
Published: 22 June 2015
View article titled, General Electric: how GE worked to transform oncology healthcare in the Kingdom
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Case Studies

Americana Group: KFC in Mecca

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
https://doi.org/10.1108/EEMCS-03-2015-0035
Published: 22 June 2015
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Case Studies

PepsiCo MEA: the role of packaging in brand activation

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
https://doi.org/10.1108/EEMCS-03-2015-0043
Published: 22 June 2015
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Case Studies

Aramex PJSC: carving a competitive advantage in the global logistics and express transportation service industry

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–41.
https://doi.org/10.1108/EEMCS-03-2015-0036
Published: 22 June 2015
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Case Studies

Al Ain Dairy: managing demand and supply

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
https://doi.org/10.1108/20450621111192807
Published: 01 October 2011
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Case Studies

Advanced Technology Investment Company (ATIC): a destination, global champion

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Melodena Stephens Balakrishnan, Immanuel Azaad Moonesar
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–16.
https://doi.org/10.1108/20450621111192771
Published: 01 October 2011
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Case Studies

Abraaj Capital Limited: Celebration of Entrepreneurship (CoE)

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Melodena Stephens Balakrishnan, Ian Michael
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
https://doi.org/10.1108/20450621111190836
Published: 01 October 2011
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Case Studies

Etihad Airways: reputation management – an example of the Eyjafjallajökull Iceland volcano

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Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/20450621111192753
Published: 01 October 2011
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Case Studies

Jumeirah Group: STAY DIFFERENT™

Available to Purchase
Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
https://doi.org/10.1108/20450621111192762
Published: 01 October 2011
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Case Studies

Al Ain Dairy: market expansion

Available to Purchase
Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
https://doi.org/10.1108/20450621111097155
Published: 01 January 2011
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Case Studies

Jumeirah Group, UAE

Available to Purchase
Melodena Stephens Balakrishnan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–6.
https://doi.org/10.1108/20450621111110311
Published: 01 January 2011
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Case Studies

Etihad: contributing to the UAE vision through Emiratisation

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Melodena Stephens Balakrishnan, Payyazhi Jayashree, Ian Michael
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
https://doi.org/10.1108/20450621111110285
Published: 01 January 2011
View article titled, Etihad: contributing to the UAE vision through Emiratisation
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