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Case Studies

What ails Netflix in India - positioning vs pricing dilemma

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Komal Kapoor, Rupali Misra, Prachi Jain Aggarwal, Mohit Maurya
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
https://doi.org/10.1108/EEMCS-11-2023-0426
Published: 14 October 2025
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Case Studies

Scarabaeus Sacer: an iconic green brand advocating sustainability in the era of digital economy and connectivity

Available to Purchase
Seham Ghalwash, Ayman Ismail, Mohit Maurya
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
https://doi.org/10.1108/EEMCS-10-2021-0334
Published: 16 December 2022
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