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Case Studies

Sustaining the sisterhood: Soul Sisters Pakistan (SSP)

Available to Purchase
Sadaf Taimoor, Javaria Abbas, Beenish Tariq
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–23.
https://doi.org/10.1108/EEMCS-06-2021-0203
Published: 13 December 2023
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Case Studies

Brand repositioning: a case of Ufone, Pakistan

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Sadaf Taimoor, Fizah Wasti, Qurat Ul Ain Adil, Sikander Raees, Umair Arshad
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-06-2020-0216
Published: 04 August 2022
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Case Studies

Washup: aspiring to empower Pakistan’s informal workers

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Muhammad Fareed, Sadaf Taimoor
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–24.
https://doi.org/10.1108/EEMCS-09-2020-0331
Published: 25 June 2021
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Case Studies

LearnOBots: navigating through uncharted waters

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Sadaf Taimoor
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–28.
https://doi.org/10.1108/EEMCS-04-2020-0106
Published: 29 November 2020
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Case Studies

It’s everybody’s business, Period

Available to Purchase
Sadaf Taimoor, Mahnoor Hameed
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–24.
https://doi.org/10.1108/EEMCS-06-2019-0165
Published: 19 October 2019
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