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Case Studies

Escobar: struggle for surviving and sustaining business in emerging markets

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Masroor Ali, Agha Jahanzeb, Mansoor Ahmed Ahmed, Qamaruddin Maitlo, Saifullah, Ubedullah Memon, Muhammad Abdul Basit Memon
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
https://doi.org/10.1108/EEMCS-02-2025-0079
Published: 17 February 2026
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Case Studies

PakVolt’s journey: evaluating the EV adoption in Pakistan

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Masroor Ali, Mansoor Ahmed Junejo, Qamaruddin Maitlo, Ubedullah Memon, Muhammad Abdul Basit Memon, Hamid Ali
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-02-2025-0095
Published: 17 December 2025
View article titled, PakVolt’s journey: evaluating the EV adoption in Pakistan
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Case Studies

Cafe Arvin: navigating through the competition

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Ubedullah Memon, Sheeraz Ahmed Junejo, Syed Raja Munsaf, Abdul Sami Soomro, Masroor Ali
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–28.
https://doi.org/10.1108/EEMCS-12-2023-0472
Published: 06 May 2025
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Case Studies

Pizza Town Sukkur: sustaining in the current competitive environment

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Ubedullah Memon, Asghar Ali Lanjo, Javeria Shaikh, Mahnoor Khan, Masroor Ali
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-12-2023-0469
Published: 03 October 2024
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Case Studies

Turning crisis into opportunity: the emergence of cyber risk takaful in the digital world

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Ubedullah Memon, Muhammad Waseem, Muhammad Zain ul Abidin, Zeeshan Junejo, Masroor Ali
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–24.
https://doi.org/10.1108/EEMCS-12-2023-0467
Published: 03 September 2024
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Case Studies

The Indus Bakers: recipe for resilience

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Ubedullah Memon, Qamarunnisa Aziz, Nabeela Arain, Maham Zahra, Masroor Ali
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–27.
https://doi.org/10.1108/EEMCS-12-2023-0471
Published: 06 June 2024
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Case Studies

Learning and development at PTCL and advent of COVID-19

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Mubeena Soomro, Ubedullah Memon, Masroor Ali, Naveed Akhtar Qureshi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
https://doi.org/10.1108/EEMCS-01-2023-0004
Published: 24 August 2023
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