...Prabal Chakraborty; Elizabeth Jacob Learning outcomes This case study helps students to understand, analyse, and evaluate the impact of series of controversies, misleading advertisements and ethical aspects of Patanjali. After completion of the case study, students will also be able to analyse how...

... these artisans create contemporary products for global markets. Sustainable product NGO Digital marketing Search engine marketing Search engine optimization Handicraft product Social media Artisans Sustainability Social media strategy Advertising E-commerce Mr Ram, who had recently joined...

... Marketing Advertising Marketing strategy/methods Corporate communications Marketing communications It was a hot summer morning of June 2016, when Asad Haroon, Head of Brands at Ufone, a Pakistani telecom operating company, stood by his office window which looked out at the picturesque...

...Harvinder Singh; Rashmi Kumar Aggarwal; Bikramjit Rishi Learning outcomes Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting...

... can analyse brand strategies with respect to ambassador marketing, TEARS model with No TEARS approach for endorser selection and endorser-related credibility risk management. Complexity academic level MBA BBA PG/Graduation in Marketing/Advertising. Supplementary materials Teaching Notes...

... its short-lived nature and after-use. Such advertisements were only meant to make an announcement regarding the demise and communicate the funeral details for relatives and acquaintances to attend the cremation and prayer meeting. However, due to lack of alternates, print obituary advertisement...

...Mohit Jain; Ritu Srivastava Supplementary materials Teaching Notes are available for educators only. Learning outcomes The learning outcomes are as follows: to understand the linkage between brand development and advertising/marketing communications plan; and to understand the critical role...

...@lums.edu.pk © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Selling Advertising In late October 2017, Baber Humayun Zafar, a progressive farmer of Punjab, Pakistan, stood in the middle of the vast stretches of his land. He was absorbed...

... and market research findings for an international brand while operating in a local market. Although it is iterated that consistent, continuous and sustainable communication is important for brand's marketing, in general advertising budgets are the first to be cut when economic trouble sets in. This case...

... Distribution Advertising Bottom of the pyramid Manufacturing systems Morocco Novatis Group entered the disposable baby diaper market in Morocco in 2003. Battling with established global brands for market share, the company today has captured a robust lead in the Moroccan market with its “Dalaa...

... ahead with the campaign? Or should they postpone the campaign? Or should they realize it with a reduced frequency and budget? What if they postpone and one of the competitors start a new advertising campaign with similar propositions? The case tries to answer these critical questions with the help...

... Licensed re-use rights only Mobile communications systems Telecommunications Marketing Advertising Turkey During a seminar that took place in May 27, 2009 in Istanbul, Sureyya Ciliv, CEO of Turkcell, was compassionately sharing his views with the audience: The crux of our business...

... with a relatively low share of voice; the relationship between an organisation and its advertising agency; the requirement to maintain a consistent marketing strategy over time, but to adapt the execution as market dynamics impact the consumer. Given the dynamics of most industries, kulula.com cannot afford...