... at: rks_pmc@yahoo.com © Emerald Publishing Limited 2022 Emerald Publishing Limited licensed re-use rights only Corporate social responsibility Corporate strategy Brand management/equity Brand equity Brand image Brand identity Vivek was committed to taking forward the founding values...

... strategy/methods Market segmentation/target markets New product development Brand management/equity On a wintry sunny morning in January 2019, the founders of WoW! Momo, Binod Kumar Homagai and Sagar Daryani were sitting in front of their first-ever store opened way back in 2007. Binod had just...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only E-commerce Online shopping/electronic commerce Brand management/equity “We know there are three things that will make our site die, three things that will be the cancer of our business – counterfeit, IP, and cheating...

... are available for educators only. Subject code CSS 8: Marketing. Deepa Unnithan can be contacted at: deepaunnithan@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Product management Product positioning...

..., owning, displaying possessions can imbue us with a sense of immortality”. (Duenwald, 2020). Neena Sondhi can be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Sustainability...

... Emerald Publishing Limited Licensed re-use rights only Bumpy ride for the “tall boy” of Indian roads Consumer behavior Marketing Product management Product positioning Brand management/equity Maruti Suzuki is not new to competition and will focus not only on new products...

... rights only Brand management/equity Qualitative marketing research Strategy Online shopping/electronic commerce Marketing On the morning of May 10, 2018, Sujith got a confirmation of the rumor going around in the office that Wal-Mart had acquired Flipkart Pvt. Ltd (Flipkart) Group. Wal...

... Emerald Publishing Limited Licensed re-use rights only Marketing Brand management/equity Product positioning It was a beautiful afternoon of February 24, 2017 [ 1 ]. Mr Harvinder Palekar, brand manager of Kingfisher Ultra Max, was late for his meeting. Senior management from their head...

... 2 for the most commonly used drugs for diabetes in India). Competition was intense and research and development, patents and salesforce quality were considered as elements of competitive edge in this industry. Brand management/equity B2B marketing Channel management/relationships Digital...

... momos could be prepared in a short period of time (The Restaurant Times, 2020). Brand management/equity Hospitality industry Marketing mix Marketing strategy/methods Market orientation/positioning Daryani and Kumar came from middle-income households and access to capital for starting...

.... Mithilesh Pandey can be contacted at: mithileshpandey.mp@gmail.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Brand management/equity Marketing Punjabi Jutti Brand Ethnic wear The owner of Prakash Jutti Store, Mr...

... if students know the CCs of brand architecture, brand portfolio, brand extension and line extension. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing. Marketing Brand management/equity Service management With TR’s exceptional skills...

... and swift (Wells, 2012). Elizabeth Ontaneda can be contacted at: elizabeth.ontaneda@upc.pe © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Food marketing International branding Hospitality industry Brand management/equity International...

... their understanding and perception regarding the Prosell brand and about “trust” and “value” as the value proposition of Prosell. Marketing Market orientation/positioning B2B marketing Advertising Brand management/equity Petrochemicals derived from polymers in the hydrocarbon value chain played a vital...

... Pharmaceutical marketing Marketing conventions and strategy Brand-building Strategic restructuring Marketing Strategy Brand management/equity The chief executive officer (CEO), Ahsan Feroz and officials at Maple Pharmaceuticals (Private) Limited, in their first annual sales conference in 2008...

... Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Brand management/equity In mid-2018, in his office in Mexico City, Buchanan’s brand manager for Mexico was about to read the report from the market study that he had received that week. He took a moment, and looking...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing International marketing Brand management/equity Entrepreneurial skills Johannes le Roux and Inus Smuts sat across from each other at the boardroom table in their trendy workspace in Cape Town, South Africa...

... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Sustainability Brand image in tourism Marketing communication Branding Brand identity Eco-branding Eco-labelling Family business brand Organic farming...

... International business strategy Brand management/equity International market entry In the fall of 2015, the Indian Hotels Corporation Limited (IHCL), popularly known as the Taj Group of Hotels with its head office located in Mumbai, India found itself in a rough spot. Rakesh Sarna, the newly appointed...

... Consumer behaviour Marketing strategy/methods Brand management/equity The announcement made by Mukesh Ambani, the Chairman and Managing Director of Reliance Industries Limited (RIL), about the launch of Reliance Jio[ 1 ] at the company’s 41st Annual General Meeting (AGM) (Reliance Industries...