..., which is located in Dhaka, the capital city of Bangladesh. The story is revolving around the challenge that Mr Shahadat Hossain Dipto, the owner of Global Gadget is facing over the past two years. Dipto mainly runs his business by selling budget phones from brands like Oppo, Xiaomi, Samsung and Vivo...

... marketing strategies, evaluate the advantages and disadvantages of online and offline marketing and motivate students to apply marketing strategies to real-world business situations Case overview/synopsis Deepa Kumar, the founder of Yashram Lifestyle, had successfully built a niche brand with a strong...

...Sara Hamed Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses. Case overview/synopsis...

...Beena Salim Saji Subject area This case facilitates students of tourism and marketing to use Kapferer’s brand prism model to analyse the case. Study level/applicability This case can be used for tourism undergraduate and marketing students to make them understand the processes for revitalising...

...Johanna Frösén; Mikko Laukkanen Subject area Branding and brand management. Study level/applicability This case is intended for advanced-level marketing courses (MSc, MBA and EMBA). Students should have some familiarity with central marketing issues and concepts, specifically related...

...Renuka Kamath; Ashita Aggarwal Subject area Marketing management, brand management, brand loyalty, brand consumer behavior. Study level/applicability MBA program or the Executive Education program. Case overview Anubhav Jain, Marketing Head of Digamber Industries, is concerned about...

... offering from the Indian public sector enterprise, Karnataka Soaps and Detergents Ltd. (“KS&DL”). Three years of research had been put into this product, which contained some of the finest, high-quality ingredients. KS&DL had, over the past decade or so, observed a significant fall in brand image...

... strategic move made by Yogen Früz to adopt a rebranding strategy and reintroduce itself with a totally new brand image. Yogen Früz specializes in frozen yogurt and now has more than 100 flavors and 1,300 outlets around the world. Expected learning outcomes This case study will expose students...

...Melodena Stephens Balakrishnan; Ian Michael Subject area Strategic stakeholder engagement, entrepreneurialism, ecosystem, corporate social responsibility, event management, branding, marketing strategy. Study level/applicability Post-graduate level, practitioners interested in MENSA Region...

...Melodena Stephens Balakrishnan Subject area Brand strategy, marketing strategy, service marketing, hospitality management and international marketing strategy. Study level/applicability Post-graduate-level students; practitioners from the hospitality sector, brand management, corporate social...

...Melodena Stephens Balakrishnan Subject area Communication strategy, segmentation, branding, customer value, competitive analysis. Study level/applicability Undergraduate and Postgraduate Business and Management; Hospitality and Tourism Management; and Communication Management Students. Case...