...Marlene M. Reed; Gregory Leman Subject area Doing business in China Study level/applicability This case was developed for us in an undergraduate strategy course at the point in the course when global strategies are discussed. It might also be used in an undergraduate entrepreneurship class...

... officials, Sean had bought ICBC several times but had lost all the money. The relevant government statements are listed below and the corresponding dates are labeled as (a)-(d) in Figure 1 : In December 2007, with the markets already at a stratospheric high, the former chairman of China Securities...

... between various companies. Moreover, dumping of inexpensive bicycles in Indian markets by countries like China, which have access to cheap labor and subsidized raw materials, has further intensified the competition. Another major characteristic of this capital-intensive industry is lack of innovation...

... Group Publishing Limited Licensed re-use rights only Pricing Value creation Value communication Price waterfall Digital marketing Value added services Low cost marketing India China Communication technologies Marketing strategy It was a breezy morning in March 2013 and Mr Newton...

... happiness for employees. Thanks to Li Jian's efforts, Xuanjiu emrged from its crisis which was formed in the planned economy system. After several years of development, the labour relations management of Anhui Xuanjiu Group became a model among private enterprises in China. Expected learning outcomes...

... in Ningbo City, a major outdoor lighting products manufacturing base in mainland China. Established by Li Lele in 2008, the sales revenue and gross profit of YC Company have been increasing every year, reaching $ 4.06 million and ¥ 1.00 million, respectively, by the end of 2011. However, the growth rate...

... software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city...

..., not only in the manufacturing process, but in design. Was this disparity a business opportunity for Feixiang? Zhongqun Mao and his father agreed to focus on range hoods or microwaves after they did a market survey in the cities of Shenzhen and Guangzhou in Guangdong, China. But which one? They disagreed...

...@soton.ac.uk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Acquisitions and mergers Emerging markets Strategy Marketing China Corporate strategy Decision making Automobile industry In 28 March 2010, China's tenth largest...

... of the state-owned enterprises in China, the workers in LEPCC had different types of contracts. The contract of official staff could be that of state-ownership, county-ownership, local government ownership and company ownership. The workers hired from the labor market were mostly professionals or technicians...

... This case provides a real-life entrepreneurial situation in agricultural industry in China. The protagonist of the case is the founder and CEO of the start-up Harvest Agricultural Technology and Development Company Limited (Harvest). From his perspective, the case depicts the current business environment...

.... In 2011, Noah was ranked No. 38 among the 100 Top Potential Enterprises in China. Nonetheless, Noah faced several problems of internal management during the course of its fast expansion. In the first quarter financial report of 2012, Noah suffered a 52.6 percent decrease in net income over...

...Hao Chen; Xiaoming Zheng; Lijuan Liu Subject area Ethical decision making, business ethics. Study level/applicability This case is applicable to MBA, EDP and EMBA courses. Case overview TOREAD, a professional provider of outdoor equipment in China, started in business by producing...

...Pablo Cardona; Jiming Bao; Isabel Ng Subject area Leadership. Study level/applicability The case is suitable for MBA, Executive level courses. Case overview Yongye Group is a biotechnological enterprise in Inner Mongolia, China. In China, people lack trust in economic transactions due...

.... Expected learning outcomes Have an insight into China's beverage industry and dairy sector, with the representative Hangzhou Wahaha Group., Know how to develop analytical and decision skills facing multi–choices. SWOT model is recommended here., Have a comprehensive understanding of diversification...

...Michael Roberto; Grace Chun Guo; Crystal X. Jiang Subject area International business Study level/applicability Undergraduate/graduate/executive education. Case overview China has become the world's largest producer of automobiles, surpassing the USA and Japan. The Chinese auto industry...

... itself, Zippo is becoming creative in protecting its product and its brand. It has made a number of security embeddings; but, most of them are copied by Rippo maker factories in China, sooner than later. Nevertheless, Zippo technicians find that there is one thing that Rippo makers have not been able...

...Mingchuan Ren Subject area Accounting, corporate governance, business ethics. Study level/applicability MBA and EMBA. Case overview China has largely changed its accounting practice in line with international norms. But its corporate governance structure continued to be administratively...

...Yanling Zhang Subject area Corporate governance, privatisation. Study level/applicability Masters level programmes, with particular focus on corporate governance, privatisation, and organizational development. Case overview Yutong Bus is a real and highly publicized case in China...

..., Xiao Min Nan (XMN), in South Eastern Fujian province, People's Republic of China, halfway between the coastal cities of Xiamen and Quanzhou. China Small enterprises Labour Manufacturing systems Strategic management With an annual turnover in the region of ¥7.5-9.5 m, BoL has the capacity...