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Keywords: Communication technologies
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Case Studies
Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 28 June 2013
... Group Publishing Limited Licensed re-use rights only Pricing Value creation Value communication Price waterfall Digital marketing Value added services Low cost marketing India China Communication technologies Marketing strategy It was a breezy morning in March 2013 and Mr...
Case Studies
Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 01 October 2011
...Juma James Masele Subject area The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa. Study level/applicability...
