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Keywords: Competitive analysis
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Case Studies
Jumeirah Group, UAE
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–6.
Published: 01 January 2011
...Melodena Stephens Balakrishnan Subject area Communication strategy, segmentation, branding, customer value, competitive analysis. Study level/applicability Undergraduate and Postgraduate Business and Management; Hospitality and Tourism Management; and Communication Management Students. Case...
