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Keywords: Customer service management
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Case Studies
Giordano: positioning for international expansion
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 01 January 2011
... 21.5 26.5 26.5 23.00 21.00 19.00 14.00 15.25 17.25 2.25 Sources: Annual Reports 1998-2008; Giordano International Lai explained the rationale for Giordano's value-for-money policy: Retailing Customer service management Marketing strategy...
