... and recommend pathways for growth and differentiation in a competitive e-commerce environment. Complexity academic level The case study enables students to learn and put into practice key marketing principles related to digital marketing, differentiation strategy and marketing strategy. Furthermore...

... was not only the founder but also the logistics manager, digital marketer, customer service representative and quality controller. She personally collected products from rural villages, photographed them for the website, managed customer inquiries and packaged and shipped the items. It was a steep learning...

... Licensed re-use rights only Customer relationship management Digital Marketing Internet marketing Food marketing Corresponding author Manish Kumar Srivastava manishkumar.srivastava@christuniversity.in Disclaimer. This case is written solely for educational purposes...

... Globalization Digital marketing Figure 1 Potential market size Source: Disguised company information courtesy HC A chart comparing total addressable, serviceable available, and serviceable obtainable markets based on tourist numbers, spending, and market potential. The chart presents three...

...Jitender Kumar; Archit Vinod Tapar; Mridul Dharwal Learning outcomes After completion of this case study, students/managers will be able to explain the relevance of digital marketing in impacting modern-day marketing practices; understand the significance of various digital marketing tools...

... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj was studying the request for information document from TMY, even though she had...

... for MBA-level students and can be used in courses such as Marketing, Business Analytics, Marketing Analytics and Digital Marketing. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing. Kapil Khandeparkar can be contacted at: kapilk@iima.ac.in...

... of marketing, social media marketing and digital marketing. The case will help in understanding the user and brand-generated content and how to help companies with its solution. Supplementary material Teaching notes are available for educators only. Subject code CSS8: Marketing. Prutha Shah can...

...Pallavi Ghanshyala Vyas Learning outcomes After reading and discussing the case, the students will be able to: apply paid, owned and earned digital marketing tools to Zilli’s, analyze the omnichannel and e-commerce strategy of Zilli’s, evaluate digital marketing strategy of Zilli’s and elaborate...

.... Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Aswathi Kanaveedu can be contacted at: aswathi.kv@res.christuniversity.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital marketing...

... companies are adopting digital marketing strategies. Can the company rectify the repercussions of an inadequate marketing plan to sustain the Gecko Kids brand as a thriving local Mauritian entity? Complexity academic level This case study is suitable for undergraduate-level programmes in marketing...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management In April 2021, Florasis an emerging Chinese cosmetic brand, surpassed international competitors in online gross merchandise value (GMV) of local online makeup...

... academic level The case study is appropriate for Post Graduate Diploma in Management/Master of Business Administration level courses of second year in strategic brand management, digital marketing, integrated marketing communication and marketing strategy. The case stuudy may also be useful...

... positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing It was 5 August 2023, and Sourjyendu Medda, one of the founders of unicorn company DealShare, was browsing the day’s newspaper, which headlined DealShare’s focus on a sustainable business...

...@rvei.edu.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Direct marketing Digital marketing Entrepreneurship Marketing Omnichannel Strategy Branding Customer engagement Lingerie Distinctive products Online presence Offline marketing...

.... Shailavi Modi can be contacted at: shailavi@res.christuniversity.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Digital marketing E-commerce Marketing Amidst her pregnancy, Ghazal Alagh, alongside her husband Varun Alagh...

... markets; assimilate paid, owned and earned media to improvise the effectiveness of firm’s communication and digital marketing strategy; analyze the relevance of social media marketing in developing a brand; and create a content marketing strategy. Case overview/synopsis The case dilemma involved...

... to evaluate the importance of digital marketing for promoting start-ups dealing with sustainable products in the service industry, thereby helping them to develop digital marketing strategies to organically promote a service. Students will be able to perform strategic positioning of a start-up based...

... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship E-commerce Digital marketing Retailing Internationalisation MR.D.I.Y. was set up by two brothers – Tan Yu Yeh and Tan Yu Wei. It began with a little store situated at the Jalan...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...