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Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 09 April 2026
...; critically evaluate corporate pathways to net zero, including hydrogen-based steelmaking, carbon capture and circular economy initiatives and assess their transferability across emerging market contexts; apply integrative strategic frameworks such as strengths, weaknesses, opportunities, threats, the natural...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 17 February 2026
... don’t believe in what we built.” The words lingered, leaving Amir and Ahsan to shoulder the growing weight of the business. Amir knew that Escobar’s experience reflected the fragility of informal partnerships often seen in emerging markets. Without structured agreements to define roles...
Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 19 November 2025
...Syeda Ikrama; Syeda Maseeha Qumer Learning outcomes This case is designed to enable students to examine the strategic motivations for entering emerging markets and assess the strategic rationale behind DiDi’s entry and expansion in LatAm; analyze sustainable growth strategies within the context...
Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 12 June 2025
...Sandeep Sivakumar; Santanu Bhadra; Chackochen Mathai Learning outcomes This case is ideal for discussion on corporate strategy, specifically focusing on growth and expansion through franchising-led business models in an emerging market such as India. By engaging in the case discussion, students...
Case Studies
Emerald Emerging Markets Case Studies 1–37.
Published: 08 April 2025
... technological innovation, market dynamics and business strategy in emerging markets, particularly focusing on how companies can leverage unique market characteristics (like India’s demographic dividend and digital infrastructure) for competitive advantage. Case overview/synopsis Set in December 2022...
Case Studies
Emerald Emerging Markets Case Studies 1–30.
Published: 26 September 2024
... to the recruitment team a tactic or a long-term strategy. The case will explore the talent management issues in the expansion phase of startups, particularly in the context of emerging markets. Will talent management and HR strategies have to be adapted in the context of different economies of emerging markets...
Case Studies
Emerald Emerging Markets Case Studies 1–31.
Published: 22 July 2024
... Growth capital Impact investing Education Emerging markets Boardroom discussions were getting intense and almost as hot as the weather outside in June 2023, in Delhi. Sanjay Gupta, CEO (Global) of EnglishHelper Technologies Private Ltd. (EH) was leading a brainstorming meeting to find funding...
Case Studies
Emerald Emerging Markets Case Studies 1–26.
Published: 28 June 2024
...-to-consumer Emerging markets Brand strategy Brand management Marketing Market segmentation Online shopping Consumer food purchasing If you are looking for coconut water that ticks all the boxes on freshness, taste, and volume – as in quantity – just go to Country Delight! I have been a subscriber...
Case Studies
Emerald Emerging Markets Case Studies 1–28.
Published: 20 February 2024
.... Juglall needs to determine whether he should diversify into Africa, expand his product range or enter the market for private label cleaning products. Complexity academic level The case study’s primary focus is on strategy in an emerging market. This case study is suited to undergraduate students...
Case Studies
Emerald Emerging Markets Case Studies 1–39.
Published: 24 July 2023
... retail business models and the challenges therein; understand the trade-offs of online/offline retail experiences specific to an emerging market’s beauty and personal care sector; conceptualize and formulate actionable growth strategies that balance the individual and collective requirements of brick...
Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 16 December 2022
... for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to positioning, doing business in emerging markets, corporate social responsibility and consumer behavior. Before engaging with the case, the students should be aware of basic management and economics-related...
Case Studies
Emerald Emerging Markets Case Studies 1–63.
Published: 01 December 2021
... Strategy Leadership Marketing Corporate strategy Ethical sustainability Social impact Fairtrade Emerging markets COVID-19 It’s a very fine line that we’re walking here. We want to do great stuff and stay in business, so we’re looking at ways that doing good can assist us financially...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 03 November 2020
...Muravskii Daniil; Muravskaia Snezhana; Romanova Elena; Kudinova Valeria Learning outcomes This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind...
Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 30 April 2020
... of control from national authorities. Complexity academic level The case is intended to be used at the early stages of post-graduate studies and in executive education programs addressing issues such as emerging markets, informality, the base of the pyramid, trade marketing and product launches...
Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 13 December 2019
...Eduardo Luis Montiel; Octavio Martinez Learning outcomes These are the three most important learning outcomes: discuss the relevance of capital asset pricing model (CAPM) as the methodology to estimate the cost of equity for an investment in an emerging market; analyze the different alternatives...
Case Studies
Emerald Emerging Markets Case Studies 1–44.
Published: 06 December 2019
... Social enterprise Strategic management/planning Entrepreneurship Social entrepreneurship Hybrid organizations Internal tensions Stakeholder analysis Emerging markets Andrea Meoño was sitting in her office in San José, Costa Rica. It was Monday morning, early March 2019, and as the children...
Case Studies
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 13 September 2019
... Entrepreneurship Business Formation/Start ups Venture planning Institutional voids Emerging markets It was a sultry starry night meeting in December 2016, the cofounders of freshfruggies, a hyperlocal ecommerce start-up company, decided to shut down its operations. The project which was planned a year...
Case Studies
Emerald Emerging Markets Case Studies 1–35.
Published: 13 December 2018
... Single Market – choice and lower prices. Entrepreneurship Decision-making Strategy Small medium enterprises Strategic management Business in Africa Emerging markets It was the morning of 27 October 2017, and Hein Swart, the managing director of Mitchell’s Brewery, was on his way to Cape...
Case Studies
Emerald Emerging Markets Case Studies 1–22.
Published: 17 September 2016
...@welingkarmail.org © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Emerging markets Medical leadership Entrepreneurship Innovation Childcare The authors wrote this case solely to provide material for class discussion. The authors do...

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