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Keywords: Hospitality services
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 01 October 2011
...). Figure 1 Jumeirah properties Melodena Stephens Balakrishnan can be contacted at: melodenabalakrishnan@uowdubai.ac.ae Copyright © Balakrishnan 2012 2012 Balakrishnan (2012) Licensed re-use rights only Branding Components and strategy Hospitality services CSR Engagement...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 01 January 2011
... only Hotels Hospitality management Hospitality services Marketing strategy India Roots Corporation Limited (RCL) is a wholly-owned subsidiary of The Indian Hotels Company Limited (IHCL). IHCL is a part of the Tata Group of companies www.tata.com , India's premier business house. Taj...
