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Keywords: Incentive schemes
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–5.
Published: 01 January 2011
... Licensed re-use rights only Marketing strategy Incentive schemes Market segmentation Insurance companies Singapore A referral incentive program was introduced, but resulted in fewer referrals than expected, especially from the desired target segments! Ray Stevenson stared in dismay...
