... Emerald Publishing Limited Licensed re-use rights only Health and safety Marketing ethics Marketing mix Marketing models Strategic management On 10 April 2024, the Commerce Ministry of the Government of India directed all the e-commerce platforms that “no such thing as ‘health drink...

... Marketing Microeconomics Marketing ethics Pricing policy The vaccine industry has sacrificed billions of dollars of profits … in providing this vaccine at this price – Adar Poonawalla, CEO of Serum, April, 2021 (Inamdar, 2021). A difficult pricing decision confronted Adar Poonawalla, the 40...

... Marketing ethics Marketing Strategy In the late 2010s, India saw a large increase in the numbers of new businesses and smaller enterprises, propelled by the coordinated effort of the government to make an eco-system that was conducive to business visionaries (Kakkar, 2022). In that environment...

...: Marketing. Muhammad Muzamil Sattar can be contacted at: muzamil.sattar@iba-suk.edu.pk © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Business ethics Sales management Sales performance Marketing ethics Flori Pharma used an online...

... successfully regarding the distribution of Branix products in the Peruvian market. Antonio Eduardo Meier can be contacted at: ameier@kytproyectos.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing ethics Marketing strategy/methods B2B...