... Competitive strategy Marketing strategy Building the network took time, but maintaining consistency became even more demanding as new cities and suppliers were added to the system. The brand also built a centralised kitchen model to prepare base ingredients such as salsas, marinades...

... using established branding frameworks in a premium D2C context. Identify key positioning and scaling challenges for premium clean-label brands in the Indian FMCG market. Formulate strategic recommendations for branding, positioning, and go-to-market strategies that balance transparency...

.... The author/s may have disguised names; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Strategy Value creation Service dominant...

.... Corresponding author Bikramjit Rishi drbikramrishi@gmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainability Sustainable development Marketing strategy Business development Entrepreneurship Mansi Bishnoi, an administrative...

... science Marketing strategy Purvee Dhanuka, the Brand Manager at Maruti Suzuki, sat in the marketing floor in Vasant Kunj, New Delhi, in mid-September 2024 afternoon as the air buzzed with the usual rhythm of campaign planning. Across from her sat Neha Tyagi, the Marketing Manager, equally immersed...

... for indicative prices and gross margins.) Strategy Entrepreneurship Growth Corporate strategy Marketing strategy Family business Competitive strategy Corporate growth In early 2024, Milky Mist, a fast-growing South Indian dairy brand, was preparing for its IPO . Founded in 1993 by T...

... Publishing Limited Licensed re-use rights only Entrepreneurship Business strategy Strategic marketing management Emerging markets Decision making Small business management Marketing strategy Small businesses Strategic management Marketing models Sustainability It was a gloomy evening...

... for understanding customer behavior and preferences; marketing strategy development: students will develop a marketing plan tailored to PCL’s specific needs, considering the target audience, competitive landscape and available resources; and strategic decision making: students will learn to identify...

... Product positioning Marketing strategy As 2022 came to an end, Raghul Prasanth, the 38-year-old founder of Navaladiyaan Construction, was grappling with the most ambitious decision of his career. For several years, he had been deliberating whether and how to pursue his long-cherished dream...

... for Hetal’s Homemade to pursue; and analyse different growth-oriented marketing strategies for the business, recommend and defend a marketing strategy based on the quadrant identified. Case overview/synopsis Hetal’s Homemade, which started as a homegrown brand in the year 1999, became well...

... This case is intended for use in undergraduate and postgraduate business courses focused on marketing strategy and brand management. It is suitable for students who have a basic understanding of branding, consumer behavior and strategic decision-making. The case enables discussions on brand extension, trust...

..., PregBuddy, Sheroes and others. Thinking about this, Reva continued, “What we need is a good positioning and marketing strategy”. Suchitra expressed optimism when she said, “We can give a demo of the app, and they will like our product.” © 2025 Emerald Publishing Limited 2025 Emerald Publishing...

... real estate venture and developed his firm’s marketing strategy by drawing on the latest market scenario drivers and ethical practices. The firm was operating well during its formative years, but Srivastava thought of expanding the company’s operations beyond the geographical boundaries of his state...

... sustainability-driven marketing strategies while also staying true to its social and environmental commitments and cultural values. Complexity academic level This case study is tailored for graduate and postgraduate management students in subjects such as marketing, branding, sustainable business practices...

.... Subject code CSS11: Strategy. Regional homophily Family business Modernisation Cultural belonging Business expansion challenges Family firms Marketing strategy Culture and heritage management Diversification Regional marketing The transformation of Pahadi Zewar House had its fair share...

... Continuous improvement Creativity Event strategy Marketing strategy Service quality Co-creation in the film industry has evolved significantly over the years, moving from subtle audience influence to direct participation in the creative process. Traditionally, studios engaged audiences through...

... their business (Ministry of Agriculture & Farmers Welfare, 2022). Customer profiling Customer retention Customer segmentation RFM analysis Target marketing strategy Marketing Marketing strategy Market segmentation VSC had experienced a remarkable journey of growth and expansion since its...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand management Corporate social responsibility Marketing strategy On the 10th of June, 2023, Nisheeth Mehta was in Arunachal Pradesh [ 1 ] to address a plenary session for the Namsai Conclave C20 Summit Seminar...

... at: hemverna.dwivedi@iilmlko.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Retailing Footwear industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy...

... that omni 2.0 would future-proof and boost CL’s success. Complexity academic level This case can be taught to Business Management students of Marketing Strategy, Customer Experience management and Retail and Distribution management at the undergraduate and postgraduate levels. Supplementary material...