... Marketing Advertising Marketing strategy/methods Corporate communications Marketing communications It was a hot summer morning of June 2016, when Asad Haroon, Head of Brands at Ufone, a Pakistani telecom operating company, stood by his office window which looked out at the picturesque...

... strategy/methods Market segmentation/target markets New product development Brand management/equity On a wintry sunny morning in January 2019, the founders of WoW! Momo, Binod Kumar Homagai and Sagar Daryani were sitting in front of their first-ever store opened way back in 2007. Binod had just...

... on the idea of a new pricing strategy and expressed his worry about its impact on brand image and reactions from existing clients of top-tier B-schools. Both decided to convey a formal meeting next week to discuss the most appropriate strategic decision as a road ahead. Marketing Marketing strategy...

... International business Marketing Marketing strategy/methods Retailing Product mix Craig Jelinek, President and CEO, Costco, while addressing shareholders on 10th December 2019, stated that “this year, we opened our first Costco in China (West Shanghai). With over 139,000 membership sign-ups by opening...

...? Soma Arora can be contacted at: smu16@outlook.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Digital marketing Social media strategy Marketing strategy/methods Billionaire Lalit Dadwani–led telecom giant Alliance Corporation...

...-ups Marketing strategy/methods Operations strategy Product differentiation Students will understand strategies for an online startup business in the cloud kitchen category. The concept of product profiling is also dealt with in the case. Rahul Hazarika, the owner of One Stop Kitchen...

... academic level The case is targeted at business management students pursuing a postgraduate management program. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Consumer behavior Marketing Marketing strategy/methods I love...

... at: sarah.l.boyd2@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Niche marketing Entrepreneurship Marketing strategy/methods Strategy Marketing On a cool morning in August 2020, Joel Singer was in an Uber heading to Origin’s headquarters (HQ...

... industries and increased the pressure on banks for the provision of new digital products. Banks/banking Small businesses Product development Strategic management/planning Marketing strategy/methods Social marketing © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re...

... Marketing Marketing strategy/methods Market segmentation/target markets The lifelong mission of Kaya FM’s managing director, Greg Maloka, had been to tell the African story refreshingly so that lives would be transformed and minds shaped for good. In his 10 years at the helm of Kaya FM, he had...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing strategy/methods Leadership Turnarounds Competitive strategy Corporate growth They had gradually increased their installed capacity for manufacturing over 90,000 pieces of molded luggage per...

... marketing Marketing strategy/methods Girish Banavi, the proprietor of Sushruth Ayurved Industry (SAI)[ 1 ], sat in the cellar of his house, a 225 square feet room, which had become his workplace ever since India went into lockdown because of COVID-19. All business activities had come to a standstill...

... in Exhibit 6 . The responses are on a 1 to 5 scale, where 5 is maximum and 1 is minimum. Strategy Differentiation Marketing strategy/methods Strategic management/planning Competitive strategy Corporate strategy The darkness veiled the sky of Dhaka by the time Abu Aslam was pulling his...

... 2020 Emerald Publishing Limited Licensed re-use rights only Marketing strategy/methods Competitive strategy Sport It was 27 [ 1 ] July 2017, the eve of the fifth season of the Pro Kabaddi League (PKL5) – the professional men’s Kabaddi league. The PKL had been launched in July 2014...

... can be contacted at: srinivas.pingali@iimu.ac.in © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing strategy/methods Digital marketing Competitive strategy Service innovation Sunil Gopal [ 1 ], President of Technical Solutions...

... momos could be prepared in a short period of time (The Restaurant Times, 2020). Brand management/equity Hospitality industry Marketing mix Marketing strategy/methods Market orientation/positioning Daryani and Kumar came from middle-income households and access to capital for starting...

...? Complexity academic level This case study was written for Marketing and Strategic Management courses in Bachelor of Business Administration programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS: 8 Marketing Marketing Marketing strategy/methods...

... napkins and lingerie that had matured to a rather subtle and graceful communication. Marketing strategy/methods Market orientation/positioning Consumer behaviour Corporate growth Managing a complex product category like condoms had been challenging yet exciting for Vishal Vyas, General...

... Strategic management/planning Strategy Marketing mix Marketing strategy/methods Decision sciences Equestrian Club Horses Customer service Decision-making Shareholder Stakeholders Product mix Complexity United Arab Emirates Mandara Equestrian Club (MEC) was the culmination of a dream...

... Publishing Limited Licensed re-use rights only Marketing strategy/methods International marketing International business International retailing Social media strategy Digital marketing House Wonders has been operating in Egypt since June 2017 and is facing quite a dilemma[ 1 ]. Despite...