... Publishing Limited Licensed re-use rights only Salesforce Sales performance Performance measurement Sales management Pharma sales Business hygiene Doctors Dermatology Pradeep Vir had recently joined Innov-Health (Innov) at the beginning of Quarter 2, on Friday, April 01, 2022, as the area...

... to poor patients in villages near Karachi and other cities. A salesforce was hired, and sales teams travelled daily from one village to another, convincing doctors at primary healthcare clinics to refer complicated eye patients to Al-Ain for high-quality and affordable healthcare. The sales teams reported...

.... After the case analysis, students should be able to: know the key role of marketing and sales as a management function. Develop motivation policies for the salesforce and key team members in the organization. Understand the salesforce retention strategies of the organization. Case overview/synopsis...

...: Accounting and Finance. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Diversity Environment and society Corporate culture Salesforce Diversity climate Discrimination Employment stereotypes Glass walls Female sales workforce Anytime...

..., the case can be used to understand the sales and distribution management of fast-moving consumer good products in rural India. The case can be used in channel management courses to design an appropriate channel structure in the rural market in India and utilized for managing the distributors’ salesforce...