... markets Decision making Small business management Marketing strategy Small businesses Strategic management Marketing models Sustainability It was a gloomy evening of October 25, 2025, Amir Shaikh, the CEO of Escobar, stood at the edge of the university campus, Sukkur, Pakistan, his gaze...

... environment. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Small business management Sales Entrepreneurship International entrepreneurship Competitive...

...Mohamed Al Hosani; Syed Zamberi Ahmad Subject area This case can be used in entrepreneurship, small business management, project management, strategic planning, and strategic management courses. Study level/applicability The case is suitable for undergraduate and postgraduate business students...

...Olimpia C. Racela; Amonrat Thoumrungroje Subject area International marketing, new product development, international business expansion, small business management. Study level/applicability This case is intended for senior undergraduate or graduate MBA students taking a course...