... Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture As Seema drove through Sindh’s lush green rice fields on a humid April evening in 2023, she...

... development Sustainable development Strategic marketing Marketing management Growth strategy Market dynamics Strategic decision-making Industry trends Industry analysis Sustainability PESTEL analysis Porter’s five forces 3Cs model Competitive landscape Mansha Ram could not recall how long he...

... Limited Licensed re-use rights only Strategic marketing Emerging market Mr Attri's parting words to Joydeep, before he left for Moscow two days back, had been: Let us be clear. Micromax is not content with a number two position, and in this business it does not take long to sink...

...Parag Rastogi; Radharani Sharma Subject area Entrepreneurship, Strategic Marketing, Retail Management. Study level/applicability It may be used in marketing/strategy/organisation behaviour courses of MBA programmes as well as in specific executive education programmes dealing with business...

...Rajiv Gopalkrishna Divekar; Pradnya Vishwas Chitrao; Pravin Kumar Bhoyar Subject area Strategic marketing, Downturn, Optimal utilisation of minimal resources, Consolidating profitability, Focus shift from features to benefits and cost savings. Study level/applicability Management students who...

... with competitors. Study level/applicability Advanced undergraduate and MBA student, taking courses of marketing management, strategic marketing, and brand management. Case overview GranuLab is a private limited company based in Shah Alam, about 30 km from Malaysia's capital city of Kuala Lumpur...

... graduate management courses in marketing management, strategic marketing, international marketing, business strategy. Case overview This case is about how the leader in the Indian paper industry, Ballarpur Industries Ltd (BILT), is proactively transforming a production-oriented firm to a marketing...

...Aihie Osarenkhoe; Az-Eddine Bennani Subject area Strategic marketing/marketing management. Study level/applicability Undergraduate and post graduate courses in the principles of marketing, strategic marketing, strategic management, services marketing and hospitability management. Case...