Digital transformation in wine business – from Marketing 5.0 to Industry 5.0 in the world of wine adopting artificial intelligence Available to Purchase

Giuseppe Festa is Full Professor of Management at the Department of Management and Economics of the Pegaso T-elematic University of Naples (Italy). He holds a Ph.D. in Economics and Management of Public Organizations from the University of Salerno. He is also the Chairman of the Euromed Research Interest Committee on “Wine Business”. His research interests focus mainly on wine business, information systems, corporate venture capital and healthcare management.

Antonio D'Amato is Associate Professor of Corporate Finance at the Department of Economics and Statistics of the University of Salerno (Italy). He holds a Ph.D. in Economics and Management of Public Organizations from the University of Salerno, where he is the Vice-Director of the Postgraduate Course in Wine Business. His research mainly focuses on corporate finance and corporate governance.

Rosa Palladino, Ph.D., is Associate Professor at IUL Digital University, Florence (Italy). She has been Assistant Professor at Link Campus University and Research Fellow at the Department of Economics, Management and Statistics of the University of Milan – Bicocca. She obtained her Ph.D. in law and socioeconomic institutions: normative, organizational and historical-evolutionary profiles at Parthenope University. Her research fields include knowledge management, innovation and technology management, corporate governance, non-financial information, sustainable accounting and reporting. She regularly attends seminars and conferences on these issues. Her research has been published in international books and journals (e.g. Journal of Business Research (3*), Technological Forecasting and Social Change (3*), International Marketing Review (3*), Journal of Intellectual Capital (2*), Journal of Cleaner Production (2*), Meditari Accountancy Research (1*) and Sustainability. She is a reviewer for the Journal of Business Research (Elsevier), Journal of Knowledge Management (Emerald), Journal of Intellectual Capital (Emerald), Sustainability and “Environment, Development, and Sustainability (ENVI)” edited by Springer. Recently, she attended to IAME Conference on the digitalization issues in the ports and shipping industry in Hong Kong (Asia) and to IEEE International Conference on “Technology Management, Operations and Decisions: Disruptive Technologies and Social Impacts” in Marrakech, Morocco (Africa). She has also authored a book.

Armando Papa is a Full Professor at the Department of Economics and Statistics, University of Salerno, where he leads courses in Business Management and International Marketing. He is a Fellow (F-EMAB) of the EuroMed Research Business Institute (EMRBI) and a research member of GNOSIS – Mediterranean Institute for Management Science at the University of Nicosia, Cyprus. Previously, he served as Associate Professor of Marketing at the University of Teramo and Research Fellow at the ICxT Innovation Center, University of Turin. He earned a Ph.D. in Management from the University of Naples Federico II and holds a Postgraduate Master's degree in Finance. He achieved the Italian National Qualification as Full Professor in 2020. In 2024, Armando Papa was recognized among the Stanford University-Elsevier Top 2% Scientists, a global ranking honoring researchers with the highest scientific impact and listed among the top Scholars in the Clarivate Highly Cited Researchers, which celebrates scholars ranked in the top 1% worldwide for citations, underlining his influence in the academic community. Since 2018, he has been awarded multiple Best Paper and Highly Commended Paper awards by renowned journals in the field of management, affirming the significance and quality of his research contributions. Among these, he received the Best Paper Award at the 9th EuroMed Conference in Warsaw (2016). His research focuses on knowledge management, open innovation, technology entrepreneurship, corporate governance and family business. He serves as Associate Editor for the Journal of Knowledge Economy (Springer) and Managing Editor for the Journal of Knowledge Management (Emerald) and International Studies in Management and Organization (Taylor & Francis). He is also on the editorial boards of prominent journals, including the Journal of Intellectual Capital and the British Food Journal. Throughout his career, he has actively contributed as a peer reviewer for several high-impact international journals. He is recognized as an Innovation Manager by the Italian Ministry of Economic Development and is involved with the I.P.E. Business School in Naples.

Maria Teresa Cuomo is Full Professor of Management at the Department of Economics and Statistics of the University of Salerno, Italy. She serves as Deputy Rector for Postgraduate Education at the University of Salerno. She holds a Ph.D. in Public Administration from the University of Salerno, where she is the Director of High School of Chartered Accountants (SAF Campania). She is author of several articles published on prestigious international journals (3* and 4* ABS list). She joined as the Journal of Knowledge Management as strategic Advisory Board member. Her research interests focus mainly on digital transformation, consumer behavior, information systems and foreign investments.