Issues

Unveiling the Future of Creativity and Innovation Management in the era of Generative Artificial Intelligence

Generative AI as a transformative force for innovation: a review of opportunities, applications and challenges

Soraya Sedkaoui; Rafika Benaichouba
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How and when generative AI use affects employee incremental and radical creativity: an empirical study in China

Xin Zhang; Peng Yu; Liang Ma
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Digital transformation in wine business – from Marketing 5.0 to Industry 5.0 in the world of wine adopting artificial intelligence

Giuseppe Festa; Antonio D'Amato; Rosa Palladino; Armando Papa; Maria Teresa Cuomo
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I won’t become obsolete! exploring the acceptance and use of GenAI by marketing professionals

Francesco Vitellaro; Valeria Schifilliti; Nicoletta Buratti; Fabrizio Cesaroni
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Reconfiguring competitive advantage: a resource dynamic framework for generative AI adoption in digital content marketing

Giuseppe Lanfranchi; Alessandra Cioli; Andrea Amanti; Luca Marinelli
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Exploring the relationship between generative AI usage and employee creativity: a dual-pathway mediation model

Runna Wang; Zhipeng Zhang; Wenwen Zhao; Sam Boran Li; Yuejie Pan
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The impact mechanism of marketing technology (MARTECH) on the workplace liking of sales employees

Feng Chen; Jing Fan
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Balancing openness and ownership: open innovation strategies for AI development

Jacopo Cricchio
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Regular papers

Business model innovation in the food sector: towards a dimensional framework for analyzing the value proposition of digital platforms for food information services

Alberto Michele Felicetti; Antonio Palmiro Volpentesta; Roberto Linzalone; Giovanni Schiuma; Salvatore Ammirato
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Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications

Andrea Sestino; Cristian Rizzo; Gazi Mahabubul Alam
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How to drive business model innovation for food and beverage enterprises after the pandemic: evidence from an emerging economy

Thanh Tiep Le; Cuong Cao Ngo; Ha Pham Hai Nguyen
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Post-pandemic opportunities for F&B green supply chains and supply chain viability: the moderate effect of blockchains and big data analytics

Moustafa Mohamed Nazief Haggag Kotb Kholaif; Bushra Sarwar; Ming Xiao; Milos Poliak; Guido Giovando
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Ownership structure and technological innovation: an investigation of Tunisian agri-food companies

Jamel Chouaibi; Giuseppe Festa; Gazi Mahabubul Alam; Matteo Rossi
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Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry

Luca Simone Macca; Nazia Shehzad; Maria Kovacova; Gabriele Santoro
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Blazing the trail to circularity: how innovation ecosystems and ambidextrous green innovation drive net-zero based green performance in SMEs

Khalid Mehmood; Honglei Huang; Anand Dwivedi; Qasim Ali Nisar; Usman Ghani; Matloub Hussian; Fauzia Jabeen
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