New product development in British SMEs

Reports the efforts of six British small and medium enterprises (SMEs) to enhance their new product development (NPD) capabilities. Finds a strong recognition by managers of “the need for NPD” yet they consistently deprioritised work on NPD when faced with other shorter‐term pressures. The involvement of manufacturing managers was limited in their firms’ NPD activities. What involvement there was occurred late in the process. Identifies a major problem in terms of the lack of information available, with only a few of the firms recording the activities undertaken in the NPD process. This has a number of serious consequences; it was difficult to compare their performance with other firms and they did not have the information needed to improve systematically their systems and procedures. In those firms that did maintain records, their record keeping was limited. Much of what was recorded had little value, as it was not used systematically to improve performance. This shortage of suitable information also hindered the ability of management to learn and thus improve future generations of new products.