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Prasad Siba Borah
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Journal Articles
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Available to PurchasePrasad Siba Borah, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe, Bylon Abeeku Bamfo, Lawrence Kwabena Hornuvo
European Journal of Innovation Management (2023) 26 (2): 364–385.
Published: 07 September 2021
