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Journal Articles

The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility

Weiyu Du, Xin Shen, Serdar S. Durmusoglu, Jinjin Li

European Journal of Innovation Management (2025) 28 (2): 271–297.

https://doi.org/10.1108/EJIM-09-2022-0459

Published: 02 August 2023

View article titled, The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility

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Journal Articles

Walking the managerial tightrope: top management involvement in product innovation projects

Burcu Felekoglu, Serdar S. Durmusoglu, Anja M. Maier, James Moultrie

European Journal of Innovation Management (2024) 27 (3): 742–774.

https://doi.org/10.1108/EJIM-08-2021-0408

Published: 13 September 2022

View article titled, Walking the managerial tightrope: top management involvement in product innovation projects

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Journal Articles

Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability

Serdar S. Durmusoglu, Kwaku Atuahene-Gima, Roger J. Calantone

European Journal of Innovation Management (2023) 26 (6): 1619–1648.

https://doi.org/10.1108/EJIM-11-2021-0575

Published: 13 June 2022

View article titled, Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability

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Journal Articles

The role of top management team's information technology (IT) infrastructure view on new product development: Conceptualizing IT infrastructure capability as a mediator

Serdar S. Durmuşoğlu

European Journal of Innovation Management (2009) 12 (3): 364–385.

https://doi.org/10.1108/14601060910974237

Published: 31 July 2009

View article titled, The role of top management team's information technology (IT) infrastructure view on new product development: Conceptualizing IT infrastructure capability as a mediator

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Journal Articles

Open Innovation: The New Imperative for Creating and Profiting from Technology

Serdar S. Durmusoglu

European Journal of Innovation Management (2004) 7 (4): 325–326.

https://doi.org/10.1108/14601060410565074

Published: 01 December 2004

View article titled, Open Innovation: The New Imperative for Creating and Profiting from Technology

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The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility

Walking the managerial tightrope: top management involvement in product innovation projects

Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability

The role of top management team's information technology (IT) infrastructure view on new product development: Conceptualizing IT infrastructure capability as a mediator

Open Innovation: The New Imperative for Creating and Profiting from Technology

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