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Journal Articles

Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability

Shabahat Ali, Weiwei Wu, Sadaqat Ali

European Journal of Innovation Management (2023) 26 (2): 504–530.

https://doi.org/10.1108/EJIM-05-2021-0234

Published: 20 September 2021

View article titled, Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability

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Journal Articles

Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)

Shabahat Ali, Weiwei Wu, Sadaqat Ali

European Journal of Innovation Management (2022) 25 (4): 1056–1091.

https://doi.org/10.1108/EJIM-12-2020-0520

Published: 23 March 2021

View article titled, Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)

Add to Citation Manager for Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)