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Keywords: Incremental product innovations
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Journal Articles
European Journal of Innovation Management (2022) 25 (4): 1056–1091.
Published: 23 March 2021
... hypothesize that: H1. Adaptive marketing capability is positively related to (a) incremental product innovation and (b) radical product innovation. Shabahat Ali is the corresponding author and can be contacted at: shabahat09szabist@gmail.com 22 09 2020 20 02 2021 04 03...
