... or formula for deploying innovative potential; it is therefore necessary to configure the optimal dimensions to strengthen this capability (Saunila, 2020). SMEs Market performance Innovation capacity Competitive advantage SME managers Market orientation Development Customer Adaptability...

... to transforming. Transforming capabilities are linked to improved innovation performance, which in turn boosts company performance. Organizational ambidexterity, market orientation, and technology orientation are found to be crucial antecedents, accounting for 33.1% of the variance in sensing capabilities...

...It Nguyen Van; Anna Kotaskova; Alberto Ferraris; Thanh Tiep Le Purpose This study investigates the impact of human capital (managers' capital, employees' capital) and orientation (market orientation, entrepreneurial orientation) for accelerating the digitalization process and improving the firm...

...Dimitrios Kafetzopoulos; Elpida Tryfon Samara; Ypatia Theodorakioglou Purpose The main purpose of this study is to provide a relatively integrated perspective on the role of market orientation, strategic flexibility and technological capability as multiple organizational capabilities...

...Hyojin Kim; Daesik Hur Purpose This study focuses on how a small and medium-sized enterprise's (SME's) main strategic orientation can affect SMEs' approach to innovation. The authors aim to answer the following simple yet important questions: how do SMEs with market orientation (MO) and those...

...Hakan Aydin Purpose This study aims to examine the relationship between market orientation and product innovation and the mediating role of technological capability in this relationship. It also aims to examine the effect of market orientation on product innovation within the framework...

... of Saudi industrial firms and emphasized the mediating role of entrepreneurial orientation in the relationships of market orientation and technology orientation to new product development performance and firm performance. Research limitations/implications The study discusses the findings and advances...

... of market orientation and the moderating effects of customer and competitor orientations on the relationship between R&D‐Marketing cooperation and NPS. Design/methodology/approach Data were collected from 217 respondents to an online questionnaire that had been sent to 3,000 potential participants...

... competitive forces are more intense. Moreover it is found the positive role that market orientation plays in promoting innovation and performance, no matter the level of the competitive forces. Research limitations/implications A decision had to be taken on the range of concepts and the domain used...

...Daniel Jiménez‐Jimenez; Raquel Sanz Valle; Miguel Hernandez‐Espallardo Purpose The purpose of this paper is to study empirically the relationships between market orientation, organizational learning, innovation and performance. Design/methodology/approach This paper formulates some hypotheses...

...Camarero Carmen; Garrido María José Purpose This paper aims to provide evidence of the mediating effect of technological and administrative innovation on the link between market orientation and the economic and social performance of museums. Design/methodology/approach Building on extensive...

...Halit Keskin Purpose The purpose of this paper is to examine the nomological relations among market‐orientation, learning‐orientation and innovativeness in medium‐sized business (SMEs) of developing countries. Design/methodology/approach The study involves a questionnaire‐based survey...

...Joaquín Aldas‐Manzano; Inés Küster; Natalia Vila Purpose Market orientation analyses have focused on two broad‐ranging approaches: the behavioural and the philosophical. The concepts of innovation and market orientation are gaining ground steadily in the context of an increasingly competitive...

...Helle Alsted Søndergaard Purpose Aims to ascertain whether a well‐known theory within consumer research – a means‐end chain (MEC) – can be used as a catalyst to achieve market oriented product development. Design/methodology/approach Describes a case study, involving a Danish food manufacturer...

... customer knowledge to a knowledge co‐creation with the customers (Sawhney and Prandelli, 2000). Customer involvement could, in other words, constitute a much‐needed participatory learning approach for increased market orientation in organisations, proactively integrating the customer into the NPD process...

...Helen Salavou A significant body of research has focused on the conceptualization of market orientation showing evidence of a positive relationship between market orientation and business performance. However, little attention has been drawn to how innovation could affect this link. Keeping track...

...Enrique Bigné; Natalia Vila‐López; Inés Küster‐Boluda Aims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected to its competitive strategy and, also, to its final levels...