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Keywords: New product success
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Journal Articles
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Available to PurchasePrasad Siba Borah, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe, Bylon Abeeku Bamfo, Lawrence Kwabena Hornuvo
European Journal of Innovation Management (2023) 26 (2): 364–385.
Published: 07 September 2021
... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Green market orientation New product success Green innovation capability Green knowledge acquisition Green brand positioning Manufacturing Sena (2020) reported that, in 2014, the global...
Journal Articles
Trust, integrated information technology and new product success
Available to Purchase
European Journal of Innovation Management (2017) 20 (3): 406–427.
Published: 14 August 2017
...John E. Ettlie; Christopher Tucci; Peter T. Gianiodis Purpose The purpose of this paper is to investigate the combined roles via trust relationships of the two technology cores of the firm: information technology (IT) and R&D and their impact on new product success. Design/methodology...
Journal Articles
Impacts of environmental turbulence on entrepreneurial orientation and new product success
Available to Purchase
European Journal of Innovation Management (2014) 17 (2): 229–249.
Published: 06 May 2014
...Stanley Kam-Sing Wong Purpose – What leads to new product success (NPS) is a very complex issue. Although prior research widely demonstrates that entrepreneurial orientation (EO) is a determinant for NPS and environmental turbulence is a form of unpredictability which impacts on the success...
Journal Articles
The influence of market orientation on new product success
Available to Purchase
European Journal of Innovation Management (2012) 15 (1): 99–121.
Published: 20 January 2012
...Stanley Kam Sing Wong; Canon Tong Purpose This research seeks to investigate key determinants of new product success (NPS) from the perspective of new product development (NPD) team leaders in the electronics industry in China. A model is proposed investigating the interplay among elements...
