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Keywords: Organic communication
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Journal Articles
European Journal of Innovation Management (2024) 27 (3): 742–774.
Published: 13 September 2022
...Burcu Felekoglu; Serdar S. Durmusoglu; Anja M. Maier; James Moultrie Purpose This study examines how technical drivers as well as social drivers influence organic communication and top management involvement (TMI) in new product development (NPD) projects. Technical drivers are of strategic...
