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Journal Articles
Walking the managerial tightrope: top management involvement in product innovation projects
Available to Purchase
European Journal of Innovation Management (2024) 27 (3): 742–774.
Published: 13 September 2022
... development project Personal relevance Top management involvement Organic communication Personal relevance Top management involvement [1] (TMI), which refers to the degree of top management's participation in technical and socially supportive activities related to a new product development (NPD...
